During #FashionUnfold, we all agreed that Snapchat was the more fun of the two trendy platforms. There’s less pressure to showcase a perfect, curated life as there is on Instagram, therefore making it more raw and personal. AND there’s cute filters. Even if you’ve fully committed to using Stories, I doubt you’ll be able resist the chic NYFW geofilters on Snapchat come fashion week. That is, unless Instagram develops their own filters. Aside from all of that, I think the biggest downside to using Snapchat is that it drains your battery, which is obviously a big deal if you’re the type (like me) who insists on documenting every part of a fashion show. I keep a mophie on hand at all times, but of course even that gets drained eventually, too.
TheGlamourGladiator (@EternalWomenInc) August 16, 2016
Instagram is already without a doubt the go-to platform for consuming fashion. From keeping up and interacting with bloggers and models to sharing your #OOTD, Instagram has evolved to become a microblog (hence, instabloggers) and is akin to a business card or portfolio. And if you’re like many other bloggers, chances are you have more of a following on Instagram than Snapchat. It’s no wonder then that Instagram Stories have at least twice the viewership of Snapchat. For some bloggers that’s enough to focus their brand strategy on Instagram and save Snapchat for friends and family. Instagram also has the advantage of a built-in audience, so if someone stumbles upon your page they can watch your stories regardless of whether they’re following you (which has its pros and cons). Unlike Snapchat, though, there are no fun filters and the platform isn’t as user-friendly.
NatalieBlagsFashion (@FashionBlag) August 16, 2016
Which platform will you be primarily using to document or watch fashion month? If you’re still trying to decide whether to live stream your life in addition to blogging, here’s your answer:
lana (@princesslondn) August 16, 2016
P.S.: follow me on Instagram and/or Snapchat at @stylecontext!