Every six months the fashion world eagerly awaits the latest print candy to emerge from designers and brands that will define the sartorial style of the coming season. Some editorials are better than others; there are the campaigns that provide inspiration to artists and designers, the ones that convert readers into buyers, and then the ones that merely provide fodder for fashion magazines.
There’s a lot of fall 2014 ads that have caught my eye recently, including the sporty normcore theme from Chanel starring Cara Delevingne, the gothic romanticism from Alexander McQueen, and the OITNB-esque campaign (minus the orange) from Alexander Wang. But if I had to choose, Kenzo’s campaign would have to be my favorite. Inspired by David Lynch, director of Mulholland Drive and Twin Peaks (still have yet to watch either!), the ads could almost be mistaken for surrealist art.
Kenzo has long been inspired by surrealism (one of my favorite art movements), paying homage to surrealist painter, René Magritte, in past seasons. The whimsical, hallucinatory sentiment continues this season with emphasis on the bright hues of the fall 2014 collection (who else is loving the full yellow skirt and bag?) and colorful backdrops.
What do you think? I wish more fashion campaigns were this creative (Longchamp, I’m looking at you) and inspiring. It’s ads like this that make me wish I were back in fashion design class.
[Images via Pinterest.com]
