Five Networking Tips for New Fashion Bloggers

 bloggers network

It can be lonely out there as a new blogger. What with the hundreds of thousands of fashion and beauty blogs out there, filtering through the noise to get your blog noticed can prove challenging. But as with most things, like getting a job, networking can help make the process smoother. As I mentioned in my last post, Independent Fashion Bloggers (IFB) is my go-to source for blogging tips. Last week, IFB contributor, Ashley Robison, published an article about the tough challenges facing new bloggers (if you haven’t read it, check it out). As a relatively new blogger, this immediately sparked my interest. One of the challenges mentioned is connecting with other industry professionals – bloggers, publicists, designers, and brands. And while I could relate to the other challenges mentioned in the article, this was one I felt I had successfully managed. While I’m not claiming to be a networking expert (though I’m getting there!), here are some tips that have worked for me thus far.

1. Join online blogger communities

It’s much easier to build relationships if you are part of a network. One of the first things I did when I started blogging was join IFB, having already been familiar with the site after collecting articles on blogging tips for my Pinterest board. As anyone who has been a member of IFB would know, you’re bombarded with friend requests and messages to connect with bloggers on Bloglovin’ and social media from the moment you join. While some users seem more interested in gaining new followers rather than developing genuine relationships, it’s effective for getting to know people and cultivating a following when you’re unknown.

Another network that’s helpful for meeting bloggers is the Lucky Community. Lucky has a forum exclusively for bloggers, which has been helpful for facilitating everything from blogger meet ups to collaborations between bloggers and publicists.

2. Engage in Twitter chats 

Don’t underestimate the power of the 140 character limit! Out of all the social media platforms, Twitter is by far the most effective for meeting new people and developing relationships. It’s also a major source of traffic to my site because of those connections. One way to establish relationships on Twitter is by regularly participating in Twitter chats such as #stylechat, #bbloggers, #fbloggers, and #fashionunfold, and building credibility in your niche. You can build credibility by engaging in conversations, being genuine, and offering helpful insights rather than merely spamming links to your blog or asking people to follow you. If you’re new to Twitter, here are some Twitter do’s and don’ts to consider.

3. Attend offline events

I love Twitter chats as much as the next social media addict, but to get the most out of networking requires meeting people face-to-face. Last month, a fellow blogger, Katie of Lucy and Camilla, and I hosted a bloggers lunch during New York Fashion Week (see the lovely photo from our lunch above). Speaking of which, fashion month is a great way to meet bloggers, magazine editors, designers, fashion lawyers, and publicists. Be sure to followup with them after fashion week to maintain a relationship. Just recently I wrote an article about up-and-coming Norwegian designer, Christine Hal, whom I met at NYFW.

Blogger conferences are another great way to meet people. I’ll be attending the Lucky FABB Conference later this month (yay!). Stay tuned for a recap of conference activities.

If you can’t make it to New York Fashion Week or any fashion week event, don’t fret! You can attend local fashion show events in your area or organize a blogger meet up. But whatever you do, always bring a business card.

 4. Get in touch with publicists and brands 

Any time I write about a brand I make sure to tweet them, post on their Facebook page, and/or email their PR team with my article. In one instance this led to a relationship with a brand that worked with me on a giveaway, after I posted my article on their Facebook page. In other cases, brands followed me on Twitter and pinned my content to Pinterest. When contacting publicists I ask to be added to their press list to receive updates about brands and events.

5. Give something

As with any networking relationship, you need to demonstrate that you can provide value to the other party. This could be anything from ideas for a guest post, collaborating with bloggers on an article (see my most recent blogger collaboration), interviewing designers or bloggers (both really appreciate the coverage), or offering to review a brand in exchange for samples.

What networking strategies have worked for you? Let me know in the comments!

Image Courtesy of @king_david. Copyright Lucy & Camilla

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Diane Taha

  • recirich

    Great advice!!

  • Erica Zar

    Great post! I’m a new blogger and this has really helped me! Thank you so much for taking the time out to help fellow bloggers!

    http://casuallystyled.blogspot.com

    Erica :)

    • Absolutely! I know how hard it is as a new blogger.

  • Nita Lappalainen

    Thanks for doing this. Helpful :)

    http://nita-karoliina.blogspot.fi/

  • Nicole

    These were such useful tips, thanks so much :) xx
    http://www.sleek-chic.blogspot.co.uk

  • Great tips and I will agree that through the clutter and fuss of friend requests, you can find and establish great relationships through IFB as well as Lucky Community!

  • Great post. I love finding new blogs and leaving a comments to the ones I like.

    I went to the IFB conference last year. Amazing experience I want to go again.

    Thanks for passing by and leaving a comment.

    x

    Nina

    http://trendsurvivor.com

    • I’d love to attend the IFB conference. Thanks for stopping by :)

  • Jen K

    These are great tips. I’ll be at the Lucky FABB conference later this month, as well! Hope to see you there! :)

    • Awesome! Can’t wait for the conference. Hope to meet you as well!

  • Stephanie Thomas

    Great article. I was invited to the FABB conference but I will be out the country. I hope to meet you in the Spring here in LA during the Spring FABB conference.

    • Ahh LA is out of my way (i’m on the east coast), but who knows, it might be a possibility by then! Glad you enjoyed the article :)

  • Arianne Amistad

    Chanced upon your blog from IFB. I am very new to blogging too. Thanks for the tips!
    xoxo Arianne
    http://candid-outtakes.blogspot.com

    • Glad you found my blog! Stop by next week for more blogging tips :)

  • I found your blog from an IFB post. Just a quick note to thank you for this very resourceful piece. I will be launching my own blog in the upcoming weeks and I’ve been reading so many great How to’s . Looking forward to reading more from you

    Marie
    Style & Patterns
    @styleNpatterns

    • Good luck with your new blog! You can find more tips under my blogging tips category xx.

  • Cocomonaghan

    Thank you so much for posting this! I have been working on my blog for almost two months now and it is very difficult to set yourself apart in the world of blogging. You have given all of us aspiring bloggers hope! Thank you so much again and I look forward to reading more! :) xo

    • You’re welcome! Let me know if there are any specific topics you’d like to see. I can try my best to address them in a post. xx

  • Sarah

    Great post–thank you so much for sharing your expertise!

    Sarah

  • Somerset Wedding Gal

    Great tips, you clearly know your stuff, so I imagine this would be so useful to any fashion blogger!

    http://www.holbrookhouse.co.uk/weddings

    • Thanks! Let me know if you have any blogging questions that I can address in a future post.

  • Nora Lauff

    Wow, those are all fantastic tips, I’ll definitely use some of them, thank you!:)

    Feel free to stop by and say hi!
    http://www.paleshadows.blogspot.co.uk
    xo

    • Glad I could help! I stopped by your blog – it’s great!

  • @onesundae

    Hi Diane! I am a newbie blogger… but blogging in fashion. May I ask you a question, how do you get the link to be condensed into a name, like what you did by linking Lucky Community here? i can’t seem to get the link to do that! The URL of websites just comes out long and messy. If you don’t have time to answer, ti’s okay! Help is appreciated, though!
    http://www.onesundae.wordpress.com

    • Hey! Just highlight your text and click on the paper clip button to add a link. Hope that helps! xx

  • Miss Marlow

    I just started my blog about a week ago, and I’m not sure yet how far I want to take it, but your article has given me some food for thought. Thank you!

  • Thanks for this incredibly helpful post!!! I LOVE Lucky and had no idea they had a blogger community. I just set up a profile! Do you have any tips or etiquette about how to best use the Lucky community?

    • hey! i’m glad this post has been helpful. as for etiquette, i would follow the same rules for twitter and IFB — being helpful, polite, not spamming links, etc. welcome to the lucky community!

  • joanne

    Thanks so much for all your helpful tips!! I just came across your blog on a google search and now I’m hooked! I just started my blog in November and there are so much to learn and is great to have another blogger who is willing to share there insights on blogging. Thanks again for all the hard work!

    btw…I also use the same wordpress theme. I guess great minds think alike. =)

    Joanne
    http://www.stylemejoey.com

    • You’re welcome! I hope my other blogging tips are useful to you. There is so much information out there and I know how overwhelming it can be to learn all this stuff as a new blogger. Good luck.

      P.S.: Love your style!

  • You have some great tips in here for both newbie and established bloggers – especially the tip about follow-up – something we need to remember to do more often! Thanks so much for sharing on #ChicChat and I’m glad we’ve gotten to know you and your blog.
    chloe & kim

    • Thank you! I’m glad I found #ChicChat. Looking forward to the next one :)

  • I get a lot of great information from this website and this is what I am
    searching for. Thank you for your sharing such a nice post.

  • DaNai

    Thank you so much for this advice! I’ve subscribed and taken a mental note as I am a fresh blogger and need as much help and advice as possible. I am also a new member of the Lucky Community which is how I was led to you!

  • Yep, I agree with the points mentioned here. Very good post! :))

    Lu. http://www.balgarka.co.uk

  • I accept the third point. Attending Offline Events helps to increase our knowledge…

    Visit http://showponyboutique.blogspot.in/2014/02/a-marvelous-womens-boutiques-show-pony.html

  • Fashion Lover

    Great post Dear

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  • Hello Diane,

    How to attend offline events?

    Visit : http://www.mirraw.com

  • Love this article, thanks for the great advice!

    Pretty in Python

    xx

    • Thank you! Glad it’s been so helpful to so many bloggers.

  • crabb gerry

    Informative article. It is very helpful.
    Thanks for posting this article

    Ashley Stewart coupon code

  • Mabel Margaret

    I agree, fashion networking plays very important role in today’s fashion world.

    Thank you for adding this post!

    share fashion tips

  • BeingaGirl

    This is very helpful. Thank you.

    http://blogbeingagirl.blogspot.com/

  • Lindsay

    Great Article! Thanks a lot :)

    xo,Lindsay
    http://www.SugarAndSomething.com

  • There are many ways one can build their networks. Though crucial things in networking is to maintain relations. r

    Regards – http://www.jomso.com

  • Mabel Margaret

    I like this post.

    fashion networking

  • This is such a great post thank you for sharing this x

    http://missknightbeauty.blogspot.com.au

  • lauren stevens

    Amazing advice! I recently attended my first blogger event and it was great publicity! I’m attending another one in a few weeks and I’m already talking to people on Twitter and Instagram, and also checking out their blogs to build relationships beforehand! You’re post was so helpful :) x

    shynature.blogspot.co.uk

    • yay i’m so glad you got to network and build relationships within the industry :). xx

  • Holly Peplow

    Great advice with good clear pointers, thank you. I’m new to the fashion blogging world and appreciate the help.
    Holly x
    http://www.hollypeplow.blogspot.co.uk/

    • so glad i could help :). let me know if you have any questions about fashion blogging!

  • Kyle Lyle

    This was so insightful. Thank you Diane.

  • I am really digging your blog. It is actually a very useful fashion blog. I am glad I stumbled upon it. Would love to keep in touch. Are you on any communities? or do you host any Twitter chats? http://fashion4therealpeople.blogspot.com